A fixed resistor stays at the same temperature, so its resistance is constant. The lamp filament heats up as more current flows.
As a metal gets hotter its atoms vibrate more and the electrons collide with them more often. That raises the resistance, so the current grows less than in proportion to the voltage.
Replying to DADISI Physics
So V ÷ I is not constant for the lamp?
Replying to DADISI Mathematics
Right. V ÷ I (the resistance) increases with voltage. Ohm's law only holds when the temperature is constant.